Thursday, April 23th, 13:15 - 14:00
Procedural Modeling of Architecture
In this talk, Pascal will first explain procedural modeling techniques for urban environments as an important complement to traditional modeling software. In the second half, Pascal will give some insights on how a research project can be turned into a startup company, as well as how startup life looks like and how the acquisition by a big corporation changes things.
Pascal Mueller is the Director of the Esri R&D Center Zurich, where novel tools for the design and modeling of 3D cities are developed. Its predecessor, the start-up company Procedural, was co-founded by Pascal in 2007 and successfully sold to Esri in 2011. Previously, in his PhD at ETH Zurich, he pioneered novel methods for the procedural modeling of buildings which are now the core of Esri's CityEngine software. Besides computer graphics, his main interests are urban planning, architecture, generative design, and visual effects production. Pascal has published more than 40 scientific papers including SIGGRAPH and has held numerous invited talks at conferences, universities and companies all over the world. His body of artistic work includes short movies, music videos, over 50 live visuals performances, and interactive museum installations including Ars Electronica.